Adult Swim Partners with Zune

Cable network unveils new fall line-up on specially-branded devices

New York, NY — April 26, 2007 — The Cartoon Network partnered with Zune to custom load Adult Swim branded devices to unveil its new fall line-up to a packed house of 500 television media buyers, executives and press. Instead of delivering the standard dog and pony show filled with numerous charts, video clips and lectures, guests were surprised to receive take-away presentations loaded onto their own Zune devices. The 30GB media players were pre-loaded with a video presentation, full episodes from new and returning series, original music and still photos.