Zune at Winter X Games 2008 

REDMOND, WA — February 11, 2008 — Zune headed to Aspen for the Winter X Games to connect with consumers and athletes at one of action sports' largest competitions of the year. Zune took over a space in downtown Aspen for the week to create a pop-up shop that doubled as a temporary gallery and performance space, where custom Zune players designed via the Zune Originals Web site were showcased. In addition, ten customized Burton snowboards featuring Zune Originals artwork were created exclusively for Winter X. On Friday, Jan. 25, Zune hosted a private party for 550 people at the space which featured a live music performance by Trevor "Trouble" Andrew. The event reached capacity quickly and drew a crowd of pro athletes such as Shawn White, Gretchen Bleiler, Torah Bright, Jake Brown, and Piere Luc Gagnon, in addition to other notable attendees such as Lil' Jon. The previous night, Zune partnered with Roxy to offer an exclusive look at the film "Labor of Love," the first ever all women's ski and snowboard team film. 

To download photos of the event and customized Burton snowboards featuring Zune Originals artwork, click here.