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JAVIER FARFAN // Lifestyle Marketing, Senior Manager, Zune, Microsoft Corp.

Javier Farfan, lifestyle marketing, senior manager, joined Zune®, Microsoft Corp.'s music and entertainment brand, in March 2007 and is responsible for strategy, marketing, and communication efforts within multicultural, urban, and action sports communities. He brings a wealth of music experience to Microsoft and is excited to apply his knowledge of different genres to Zune, specifically in marketing, music, entertainment, and artist promotion.

Farfan's diverse background and leadership brings to Zune a variety of integrated efforts in marketing artists of all genres of music, from Latin alternative to rap and Reggaeton to regional Mexican.

Farfan has a rich musical background working with artists and industry insiders. Before joining Zune, he was the director of marketing for MTV Networks, where he helped launch the Latino broadcast channel, MTV Tr3s. With MTV Tr3s he spearheaded consumer marketing and strategic partnership initiatives to drive brand awareness, programming launches and key Hispanic marketing efforts. While at MTV Networks, Farfan was also an integral part of the Spike TV and Nickelodeon unit and worked with senior programming and distribution executives to develop and implement marketing efforts for U.S. Hispanics.

Before helping to launch MTV Tr3s with MTV Networks, Farfan spent four years in the personal finance business with J.P. Morgan and Co. Inc. and Accenture, where he worked on strategic marketing and business development. Farfan was also a co-founder of JUMP Nation, a mentoring program that promotes education to New York City inner-city youth.

Farfan, a New York City native, holds a master of arts degree from Columbia University and an MBA from New York University.